Apple Integration

Chapter 10 deals with vertical integration. Apple is one of the most vertically integrated tech firms around. Apple is looked to and almost copied to an extant in how they are integrated. As the picture above illustrates. Apple is unlike the other firms listed in that they design there own products, they design their own software, and they even distribute and sell their products. Yes the iPhone has some components inside of it hat are from other companies but when considering the larger properties that go into a smart phone, Apple has created a way to control it. With Apple having this control, they are able to be more productive and more fluid in all their business practices. they do not need to wait for their distributor to tell them they need more quantity because they are the distributor.